inspiring a curated blend of flower, lifestyle, and home

niche flower company

When I was a kid growing up in the seventies, we didn’t have the internet. For a while we didn’t even have cable TV. HGTV and the Food Network were called PBS, which had a once weekly showcase lineup that included This Old House, The Victory Garden, and The French Chef with Julie Child. Yep, that was about it if you wanted to learn how to remodel your house, plant a beautiful garden, and cook fancy food. No lifestyle blogs, social media, or gourmet chefs dueling it out on live television. Oh, and, cannabis, in any way, shape or form, was definitely illegal.

Well, a whole lot has changed since then, starting with 24/7 television and the start of this thing called the internet that houses infinite websites, apps, and multiple social media outlets. And more recently, a cannabis revolution that includes more and more states legalizing cannabis for medicinal and recreational use.

Like many of you I “inhaled” once or twice in my younger life. Back then the extent of my cannabis knowledge meant I smoked good pot and got high, or smoked crap weed and didn’t. It was mainly smoked and, of course, and it was a secret you only shared with your closest friends.

Well, let me tell you today’s cannabis is not that shit we smoked in the 80s. According to the NIH in the early 1990s, the average amount of THC in marijuana was less than 4%, compared to an average of 15% in 2018. Not only is it much, much stronger, but also highly curated and diversified. There are literally thousands of ways to smoke, vape, dab, eat and even drink today’s cannabis and its derivatives. There’s the THC products that still get you “high,” but also a plethora of non-psychoactive CBD products that help with all kinds of common ailments.

My parents will tell you I was one of those kids that always asked, “Why?” So, if you’re like me, you have a lot of questions. How do I use today’s cannabis? Is it too strong? Is it safe? Can it help me medically? Can it enhance other aspects of my life? Where do I get it? Should I smoke it, vape it, eat it? Whew! There’s so much to know. Where do I find the answers? Where should I start?

It’s all of these questions and more, as well as a desire to live a cannabis life that fits where I am in my life today – a woman, older, successful in my career, a wife, a mother, maybe a little wiser, a foodie, a lover of all things beautiful and stylish, and someone who cares about her body and soul and wants to take care of both. So, I created what I was looking for – a place to explore all things cannabis, aka flower, in a beautiful, stylish way that meets me where I am in life; a place that inspires a curated blend of flower, lifestyle, and home. Welcome to the Niche Flower Company.

At the Niche Flower Company we like to say, “with great knowledge comes great responsibility.” The Niche Flower Co is a lifestyle blog redefining “high” style through better knowledge and responsible use of flower products, blended with curated design and more holistic living. Join us on our journey to better understand and use flower in everyday life.

niche flower co

Cynthia has a Bachelor of Arts in Economics and Political Science from the University of North Carolina at Chapel Hill, a Bachelor of Science in Nursing from Grand Canyon University, and a Master of Science in Nursing from Northern Arizona University. She is a board-certified Family Nurse Practitioner, specializing in Internal Medicine and Pain Management.

About Cynthia

Cynthia Alvarez is the Founder and Creative Director of the Niche Flower Company. For the past ten years, as a nurse, and now a Nurse Practitioner, Cynthia has primarily taken care of and treated homeless and low socioeconomic patients in federally designated underserved areas of Phoenix, Arizona, with acute and chronic illnesses, and mental illness. Cynthia also has lifelong passion for all things home, and, in her spare time, for the past twenty years, has been redesigning and remodeling homes in Phoenix, Arizona. And did I mention she grew up with a mother who is a gourmet cook and avid gardener. It’s Cynthia’s love of simple, beautiful style, and her desire to promote more informed, healthy living, that led to the creation of the Niche Flower Company – a lifestyle blog redefining “high” style through a better understanding of flower, blended with curated design and holistic living.


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